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Archive for April, 2005


A wall of coffee creamers

Saturday, April 30th, 2005

Wall o' Cremes

Morning coffee is always better with a colorful wall of creamers to choose from. Should I go with Irish Creme, French Vanilla, or Southern butter pecan? More importantly, why do all these flavors come from exotic locales? Isn’t vanilla just plain vanilla? More places should offer free cofee condiments. One gas station I got my morning coffee from even had large glass bottles of different flavors you could add – good stuff.

Wall o' Cremes

Wall o' Cremes

5 tips for good logos: Tip #2: Color need not apply

Thursday, April 28th, 2005

Tip #2: Color need not applyColor is not the answer. When designing your logo dont get hung up on color. While color is important, a good logo starts in black and white. The test of a good logo is stripping it of all its embellishments and color and resulting with a logo that is just as recognizable as before. Before you start trying Pantone after Pantone looking for the magic color that will “look right”, try reducing your logo to just black and white.

Forcing yourself to work with this pallete will help you create a logotype or symbol that is strong enough on its own, that color then serves to strengthen logo recognition. Take McDonalds golden arches, for instance. The arches, a clean symbol, are further recognizable when given the famous yellow, or “golden” color. Look at the variety of things McDonald’s can now do with their logo. From a simple, black set of arches and the word McDonald’s, to a colored reverse, to a full-on 3D logo – a strong foundation allows McDonalds this freedom.

The golden arches, in black - are still arches.Larger corporations have already taken into account that their logo will undergo faxing, emailing, scanning and reproduction by many authors and using a plethora of tools to do so. How often do you think about how well your logo reproduces when faxed to someone in black and white? Does it turn into a duotone splotchy mess? If so, back to the black and white drawing board.

The big companies also incur larger advertising costs and are always on the lookout for ways to cut down on these costs. This plays into logo design more than most people realize, or give credence to. A two-color logo is far easier to print and reproduce than a 4 color job. Increasing the number of colors used ramps up printing costs exponentially and can inhibit you from creating certain promotional products. Glows, fades and other transparency based color tricks dont reproduce well when it comes to putting this logo on shirts and hats. Multi-color print jobs might also force you to find a printer than can accomodate your needs. The local printers in my area are pretty chimpy and many cannot even handle 4-color jobs!

Throw away that color wheel, burn that pantone chart and most importantly, have fun with your logo!

5 tips for good logos: Tip #1: Font First

Wednesday, April 27th, 2005

5 tips for good logos: Tip #1: Font FirstLogos are seen everywhere. Everyone’s got a logo. A company logo is the first line of communication with potential clients and peers, yet many logos just plain suck. This begs to ask: How do the popular brands everyone is familiar with come up with their logos? What makes a logo eye-pleasing? How can a logo created in the 1800′s still stand for a carbonated, delicious and refreshing soda? This is the first installment in this “5 tips for good logos” series.

First lets transplant our brains. As designers we can get caught up in the “coolness” of our own personal taste. Just because we “get it” doesn’t mean others will. So before we continue, lets take our brains and place them into the heads of your average consumer. This is now the point of view we should be looking at our logo from. I find it relaxing to imagine my brain floating away landing with a slight “plop” into someone else’s head. Anytime you critically look at your work, do it from this perspective – the mind of an average consumer.

Now that you are in the right frame of mind its important to understand the value of a proper logo/identity. I include the term “identity” because your logo is integral, if not the focal point, of your corporate identity. Primarily your logo acts as a communicator, your first salesperson. Its presence on your business cards, letterhead, website etc, means your logo will speak to more pepole than any form of communication you do business with. Your company identity is already defined, it is up to the graphical representation of your identity (your logo) to properly convey what your identity is to the masses. Your logo is your company.

Read that again, Your Logo = Your Company. This simplistic view allows you to realize that the masses equate your company, with your logo. They become one. Synonymous. Interchangeable.

These logos focus on font.Tip #1.) Font First
The font you choose is probably the most important decision you will make when designing your logo. You want your company name to stand out in that consumer’s mind, right? Well, when Joe Sixpack looks at your logo, the first thing he does is scan it from left to right and read it. Your company name needs to be legible! I don’t know how many logos I see that commit the fatal mistake of using some overly curly script font that is not instantly recognizable. Take a look at some of the prominent brands we all know so well. Sony, Times, Ford all use the way that their name is displayed, as the logo. Do you see some odd shape next to Sony’s name? Not all logos have a shape or symbol. In fact, more popular logos do not have a symbol or icon next to the company name.

A potential client should be able to quickly look at your logo and read it. The second he or she has to pause and try to read it – you’ve lost them. Legibility applies to color and script fonts, too. The Ford logo above might look a little light in the loafers with dark text on a light background – but the reverse adds legiblity to a typically harder to read script font. If your logo has a strong emphatic font, but is lightly colored, it too will be hard to read. Sony opted for no color. Contrastingly, Time goes with the most eye catching color, red. Color is up to you – as long as it does not affect how easy to read your logo is.

Land of the Rising Code Logo

Tuesday, April 26th, 2005

Land of the Rising Code Logo, by JefteJon Bardin author of Land of the Rising Code contracted my services to render a new logo to go with the new content management system he installed, Exponent. The site is being redone to be XHTML compliant and styled with CSS so right now the logo is the best thing going on the page. Click read more to see a high res version.

Created in Illustrator and completely scalable, an important factor in logo work, its my opinion all logos should be vector and simple. The most popular logos aren’t logos at all – but logotype. Think about some popular brands: Coca-Cola, Time magazine, IBM. These brands prominently feature text over a symbol of some kind.

Here are a couple higher-res versions, including an earlier version of the final. There were several versions before the final with the mountains in the background was decided upon. I quite liked the stark communist red.

Land of the Rising Code Logo, by Jefte

Land of the Rising Code Logo, by Jefte

My name is Mike D, and I get respect.

Monday, April 25th, 2005

A relative newcommer to WordPress and the community, and I see I’m making a big splash on the WP topsites. Much to the chagrin of Mike D.

Mike: Touché

The first ActionScript 2 Open Source compiler.

Monday, April 25th, 2005

http://www.mtasc.org/ lays out the claim of being the first open source actionscript 2 compiler out there – but what can it really do? I read the documentation, and it sounds great for coders, but how effective is it? I would love to see what programmers are doing with it.

Two ways to XHTML & Flash

Monday, April 25th, 2005

Update: Claus Wahlers, author of DENG wrote me to inform me I inaccurately posted DENG 1.0 features as being DENG 2.0. To clarify:

“Development for DENG 2.0 has not even started yet (i’m at planning stage right now). DENG 2.0 is going to target Flash Player 8, and both the player and the compiler are not available yet (scheduled to be released August/September this year), thus i have to wait some more months until i can start implementing. DENG 2.0’s featureset is most likely going to be much more complete.

I envision fully compliant clientside rendering of XForms (at least the Basic profile) and SVG-T, amongst many other neat things (i.e. full CSS 3 compliance, as far as defined by the W3C already). To deploy DENG 2.0 on web pages, i most likely use the SEFFS method.”

The new rave is XHTML and standards compliance – everyone is doing it. Why not you? Want to play with new standards that aren’t yet supported in browsers? DENG 1.0 is capable of “rendering subsets of XForms, SVG, XHTML, XFrames, arbitrary XML (e.g. RSS) and any other custom XML application, styled by CSS 2 and 3″. What does this mean to you? Its a way to preview and render CSS styles not yet available in your favorite browser. If using Flash to render XHTML isn’t your bag; Claus Wahlers, author of DENG 1.0 also brings us SEFFS. Using a sIFR-based method of delivering XHTML SEFFS allows you to create a standards compliant site entirely of flash, with alt-content abilities. Look at his XHTML flash site.

The birth and evolution of an illustrated character

Wednesday, April 20th, 2005

Yoshi IconHaving done about all the amateurish Flash tweens one can do, I have recently decided to get more into keyframe animation, and in particular – character animation. This newfound interest requires a mascot. A cartoony fellow that I can practice upon and sharpen my animation skills. In this article I will outline how Yoshi, this site’s mascot, came into existence and the steps taken from first draft to the version you currently see gracing this site’s banner.

Cartoon characters aren’t drawn in one shot. All your favorite comic strips have evolved and changed over the years into what I’m you are used to seeing today. To this day I can remember the first edition Garfield book, and how big and fat that cat was. Over the years, Jim Davis, tuned his character. He tucked in the gut and extra rolls of fat. Now he has the most recognizable cat you’ll ever see suction-cupped to someones rear window.

Enter: Yoshi
Yoshi is my 2 year old white Chihuahua. There couldn’t be a better subject than the little guy that can crack me up with turn of his oversized cranium and bugged eyes. Being a dog, he should be relatively easy to draw. Thats a major factor since my attempts at drawing people usually results in some lumpy-headed character or a shameful Ziggy ripoff.

Yoshi & Dita, my dogs

As a starting point, I scanned in a recent photo of my dogs. Aren’t they cute? Thats Yoshi on the left, Dita on the right. Using this image, I started to trace Yoshi. Whenever tracing a photo, I like to start roughly and get the basic shapes down. Then all the shapes are tweaked until I’m satisfied. This process usually requires many passes; each time refining littles peaks, valleys and curves that don’t look right. After a few hours, heavy use of the Illustrator pen tool, and some patience; version one was complete.

Yoshi Illustration v1

I was pleased with the initial result and during the time I initially drew Yoshi, a significant other in my life was enjoying a birthday. Naturally, Yoshi had to don a party hat. So v1 interation 2 was born.

Yoshi Illustration v1 iteration 2

Now this version was cute, but not very cartoony. Looks too much like a cheap clipart gif, what with the beedy eyes and strange eyebrows. Not to mention, his head looks like a bowling pin! So back to the drawing board I go to see what I can do.

Yoshi Illustration v1 iteration 3
Taking some cues from japanese anime stylings I give yoshi bigger, wetter eyes. I like the direction it takes, but is far too anime styled for me. Dont forget to donate to the fund.

Yoshi Illustration v2 comparison
Version 2
A few more hours into it, and I better define his eyeballs and give his head a more pleasing shape. Here you can see the differences side by side between v2 and v1. Vast improvements to the shape of the head and eyes, but still not quite there. All of these versions are done in Adobe Illustrator for exporting to SWF so that the character can be animated.

Version 3 – animated
At this point, I just could not wait any longer. I had to put Yoshi into a flash timeline and bring him to life! I’ll outline the steps I took to create this animation you see below in another article.

So far so good! I like the animation and the character is starting to aquire a style and feeling. At this point I take a break and just look at what I’ve done so far. I always find inspiration in others’ work and take the time to look at some characters from Cartoon Network, Nickelodeon and older Looney Toons. After looking at these other proven characters I realize mine needs more work. Time to buckle down, give Illustrator a good beating, and see where Yoshi stands when the dust settles.

Yoshi Illustration v3

Version 3 proves itself to be quite satifactory. I’m left with an undeniable feeling of accomplishment – I have a cartoon character! After all the hours of work, I’m finally starting to see a quirky-cool little cartoon version of my dog. From finally defining the body, to the new set of eyeballs, to the shape of his head. Changes to the character are everywhere. I now have a good base to start with now and just couldn’t continue without adding my other dog into the mix, Dita.

Yoshi Illustration v3

Some small tweaks to Yoshi’s head shape and colors produces the cartoon Dita. She is smaller than him in real life, so I also scale her down a bit. Now I have cartoon versions of both of my dogs. Sure, their necks are a little long… but it is time for a break.

During my break I did some research into character design. Hanna-Barbara for instance, was a great source for inspiration and information. Did you know that the only reason Yogi Bear was drawn wearing a tie was to make animation easier? The tie and collar were simply an easy way to cover the seam between Yogi’s head, and body – thus making it easier to animate Yogi.

I also found that characters were usually sketched out in a variety of poses and facial expressions before animating. This fleshed out the character and gave the animator plenty of faces to work with. If its good enough for Hanna-Barbarra, its good enough for me. So I set out for more drawing.

Yoshi Illustration v3 facial expressions
Now that I have my original v3 Yoshi, I can easily duplicate him and change his features. Here we have a few more versions of Yoshi in different states of mind and even in his new Ninja outfit. Once I started, I found it was really easy and fun to keep going. The possibilities are as many as I can come up with and draw.

Yoshi Illustration v3 facial expressions

From concept to final, the character design process is always lengthy. I estimate what is seen on this page took approximately 16-18 hours over 2-3 weeks, not counting the hours it took to make the v2 animation. I still expect Yoshi will undergo continual tweaks as I refine what I think Yoshi should look like. My pen-on-paper drawing skills are weak, I openly admit I cannot draw freehand. Others with stronger drawing skills could probably create a character like Yoshi in a day. Even a talented artist’s first cut will end up revised again and again.

Take a look at your favorite cartoon characters like Garfield, or Calvin, and pick up some early strips. You’ll hardly recognize the first versions of a character, with the polished one you now see in the sunday paper.

One of my favorite online strips Penny Arcade is a good example of this character evolution. Take a look at an early strip and compare it to yesterday’s. Having gone through each and every strip those guys have put out I believe there other trends you can see in their characters that may be a result of their unique situation. The online comic is a representation of the two individuals that write the strip. Their characters evolve and change according to how their writers own self-image vaccilates.

This begs to ask, how many other comic characters have a bit of their creator in them? Jim Davis, creator of Garfield, admits that he is 30% Garfield (he loves lasagna and lounging around) and %70 Jon, drawing on his college dating experiences for Jon Arbuckles dating antics.

I hope this article helps those of you working on your own animations and characters and motivates you to keep on working and evolving your characters.

Humpday Links

Wednesday, April 20th, 2005

Chris Coyne.com CFDG – Context Free Design Grammar is a simple language made for generating pictures. You input in a set of rules, and it generates an image according to your ruleset. Another great example of code being a form of art. This reminds me of the guys that will hand-code an entire 3D render, amazing stuff.

New Google Video Upload Program
This new service allows you to upload your content to google for indexing in their new video service where Google will let you search the index of titles for content, preview it, purchase it and then watch it.

Run linux on gmail
Another implementation of “can it be hacked to run linux?”.

Flash games website
Sure, its in French – but the games play the same.

Micheal Paulus
I’ve kept my eye on this guy since I first saw his skeletal cartoons a couple months ago. And recently has added another project to his gallery: Deviating Illuminated Eye Charts.

New site design again.

Tuesday, April 19th, 2005

Well, Jefte.net got another redesign. Its hardly been a month too. Deciding upon a CMS is not an easy task. Alot of things go into the decision, like hosting packages, languages, databases… I could go on. Once I decided to delve into content management systems and take the plunge I knew the CMS would have to really work well for me to hand over control. Most designers that aren’t coders feel this same way. They want the functionality and easy of use of a CMS but don’t want to loose creative control.

I started with Limbo and initially liked it. The admin panel is polished and works well. The symantics and labels were terrible though. Modules and packages and news articles and newsflashes all kinds of names for different things. Limbo made it hard to edit the design and was not xhtml complient to boot. I can’t use a CMS that still uses tables!

So I scrapped Limbo to my dismay (I was starting to understand what was what) and decided to stray away from these larger CMS’s like Mambo, Exponent, Drupal and see what the blogging community had to offer. I hate the term blog, I have never liked it since its inception. In 1999 I founded and edited gamesig.com and digitalpimpingrounds.net both were blogs before the term caught fire and exploded into the prolific term it is now. A blog is simply a website that is updated frequently, typically daily. Heck, Slashdot is a blog but no one calls it a blog.

Names aside I decided to see what the **ahem** blog community had to offer in the way of content management. The last time I had looked at blogs I remembered the name Movable Type, so I started there. Upon some research I landed on WordPress and its what you see here today. As I finish up the final tweaks on this site design I’ll put up extensive info on the plugins and help I recieved building this site.