Since the Artemis rebranding took place, we have been super busy creating all sorts of advertisements and printed pieces. Recently, we created graphics for our fleet vehicles and the first van finally returned from the wrap shop.
Since the wrapped vehicle will be traveling all around town, we decided to make it a true billboard. Something that stands out, yet maintains the simple, minimalist aesthetic of the rebranding effort. Continue reading
I recently revisited the site I created for the coupon advertising magazine I own and much to my surprise discovered a comment. Each of the coupons in my magazine Freebees have their own page, with their own comments. I find it boggling that someone interested in purchasing a musical instrument, would search for a local business – find the Freebees website, and then leave a message there!
This speaks volumes for the need for a well designed company website. More and more users opt to preview their shopping list online before heading out and spending time and gasoline to shop around and business without websites are losing business daily. Even traditional brick-and-mortar businesses like music shops need a basic website. They need not spend thousands of dollars putting their entire inventory online, but even just the most basic of sites would ensure that potential leads are not wasted.
Freebees is a bimonthly coupon publication, distrubuted on the top of Papa John’s Pizza boxes. Freebees offers coverage across Brevard County, FL including the Suntree/Viera, Melbourne and Palm Bay areas. For more information please call (321) 225-1937.
Designers do not produce alot of waste, nor do they manufacture large amounts of goods. But even designers should have a conscious eye on how they impact the environment. How so? By printing greener.
http://hopperpress.com is project I have had the honor of working on in collaboration with All-Star Printing and Longbow Strategic Group. The Hopper Press project will hopefully serve as resource for printeries looking to green their processes, and for designers looking for green presses to run their jobs on. But why?
Printing green means a lot more than using recycled paper. Its about sustainability, its about the health and well-being of press operators, its about the whole circle. Many green printer practices both foster a better work place environment, and end up saving the printery money!
Do you have a favorite printery? Are they green? Are their employees happy and safe, or exposed to toxic ink fumes? Do they offer recycled paper alternatives? Do they offer environmentally-friendly inks? How energy-efficient are their machines? Have they set up a solvent recycling program?
If so, good for you! You are not only helping the environment, but creating safer, better workplaces for press operators and related staff. If not, inform yourself and start a working relationship with a printery that does!