Color is not the answer. When designing your logo dont get hung up on color. While color is important, a good logo starts in black and white. The test of a good logo is stripping it of all its embellishments and color and resulting with a logo that is just as recognizable as before. Before you start trying Pantone after Pantone looking for the magic color that will “look right”, try reducing your logo to just black and white.

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Logos are seen everywhere. Everyone’s got a logo. A company logo is the first line of communication with potential clients and peers, yet many logos just plain suck. This begs to ask: How do the popular brands everyone is familiar with come up with their logos? What makes a logo eye-pleasing? How can a logo created in the 1800’s still stand for a carbonated, delicious and refreshing soda? This is the first installment in this “5 tips for good logos” series.

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Well, Jefte.net got another redesign. Its hardly been a month too. Deciding upon a CMS is not an easy task. Alot of things go into the decision, like hosting packages, languages, databases… I could go on. Once I decided to delve into content management systems and take the plunge I knew the CMS would have to really work well for me to hand over control. Most designers that aren’t coders feel this same way. They want the functionality and easy of use of a CMS but don’t want to loose creative control.

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