Logos are seen everywhere. Everyone’s got a logo. A company logo is the first line of communication with potential clients and peers, yet many logos just plain suck. This begs to ask: How do the popular brands everyone is familiar with come up with their logos? What makes a logo eye-pleasing? How can a logo created in the 1800’s still stand for a carbonated, delicious and refreshing soda? This is the first installment in this “5 tips for good logos” series.

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Jon Bardin author of Land of the Rising Code contracted my services to render a new logo to go with the new content management system he installed, Exponent. The site is being redone to be XHTML compliant and styled with CSS so right now the logo is the best thing going on the page. Click read more to see a high res version.

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Having done about all the amateurish Flash tweens one can do, I have recently decided to get more into keyframe animation, and in particular - character animation. This newfound interest requires a mascot. A cartoony fellow that I can practice upon and sharpen my animation skills. In this article I will outline how Yoshi, this site’s mascot, came into existence and the steps taken from first draft to the version you currently see gracing this site’s banner.

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